Marketing Advertising & Communications

Promoting, marketing and advertising your event is a crucial stage in the event planning process – there is no point planning a fantastic event if no one knows about it!

It is important to consider your target market and the costs associated with reaching them when organizing your event budget. 

Make sure you get your timing right – do not leave your promotional activities to the last minute or you will significantly reduce the number of people you have attending. Timing for your marketing is everything and spacing out the ways in which you do so, in the lead up to your event is crucial. 

Below we have organised some helpful tips, platforms for advertising that are cost effective and ways in which you can plan for your promotions to have the most reach with your target audience.